How we make it
FLWRDWN™ is made with dried wildflowers, grown without any pesticides and hand-picked to ensure the highest quality.
The wild flowers grow naturally, without the need for watering. The presence of the flowers support the biodiversity of the local environment by helping to conserve species of local fauna and contribute to their habitat restoration.
The flowers have a down-like microstructure, so we combine them with a biopolymer (a naturally derived compound) to bring out their thermal-warming properties.
Our biopolymer is produced from maize (corn) sourced from North America and is fully compostable.
The manufacturing of our biopolymer produces approximately 80% fewer greenhouse gases than the manufacturing of traditional polymers.
The third ingredient in FLWRDWN™ is our patented biodegradable aerogel. This is the first of its kind, taking our scientific partners over 10 years to develop. This added aerogel ensures our FLWRDWN™ products increases thermal insulation, performance and durability. They provide a lightweight strength, making them an important component in FLWRDWN™.
FLWRDWN™ Virtual Immersive experience
To celebrate FLWRDWN™ we teamed up with AnamXR™ to create an industry-first virtual immersive experience inspired by its unique qualities, all set against the backdrop of the Antarctic.
This invitation-only event was created in collaboration with The Fashion Innovation Agency at London College of Fashion and AnamXR™. AnamXR™ is the world’s first web-based platform scaling virtual commerce which is accessible on any device. We're thrilled to work with these two organizations.