Identical yet different: the GAIA theory explained

'Our destiny is not dependent merely on what we do for ourselves, but also on what we do for Gaia as a whole.’

According to James Lovelock’s Gaia hypothesis, we as humans are parts of a greater whole. Our destiny is not dependent merely on what we do for ourselves, but also on what we do for Gaia as a whole.

In Lovelock’s book, Gaia, he writes, “In our belief that all that matters is the good of humankind we foolishly forget how much we depend upon all the other living things on Earth.

“We need to love and respect the Earth with the same intensity that we give to our families and our tribe.” We carry this sentiment with us each day, and thanks to the support of our community, we are putting our dream into reality. That dream is for all our products, that we make for all the family, to become Earth-positive eventually, meaning they are better for the planet than if they did not exist.

As you may know, PANGAIA is an amalgam of the Greek word Pan—all, whole, all-inclusive, and Gaia—the ancient Greek name for the Earth. We started as one (Gaia) and we are now many (different continents), but we all remain interconnected as humans and with nature.

That’s why our latest shoot captures identical siblings within the PANGAIA family. They are identical—genetically they have the same DNA as they are split from the same egg—yet different. Just like people. Even if we are all different, we are connected. We are a family of one. Lovelock goes on to say, “Our contract with the Earth is fundamental, for we are part of it and cannot survive without a healthy planet as our home.”