Environmentally Friendly Dye

This 7 Pop Color collection uses a dyeing process with low water consumption and treatment of textile effluents, aiming to reuse water during the washing processes. This is a more sustainable and environmentally-friendly process which reduces the toxic impact on effluent generation. Think of these Color Pop t-shirts, hoodies and track pants as your comfort uniform - not only colorful and bright, but more importantly, better for the future of your planet.