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Environmentally Friendly Dye

This 7 Pop Color collection uses a dyeing process with low water consumption and treatment of textile effluents, aiming to reuse water during the washing processes. This is a more sustainable and environmentally-friendly process that reduces the toxic impact on effluent generation. Think of these Color Pop t-shirts, hoodies and track pants as your comfort uniform - not only colorful and bright but more importantly, better for the future of your planet.

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We used a dyeing process with low water consumption and treatment of textile effluents, aiming to reuse water during the washing processes. This is a more sustainable, ‘environmentally friendly’ process which uses low toxicity products in order to reduce the generation of effluents, whilst also promoting low water consumption.