image with artdirection

The Seaweed Family Expands

We have decided to expand the bestselling classic that started it all: the Seaweed Fiber T-shirt.

image with artdirection

 

The Seaweed Family

The core Seaweed Fiber T-shirt and it’s family members (Seaweed Fiber Long Sleeve T-shirt, Seaweed Fiber Crop T-shirt and Seaweed Fiber Long Sleeve Crop T-shirt) will now be available in 7 new colors including Vanilla, Cherry, Khaki, Mint, Pale Blue, Pink Sky and Lavender Fog.

image with artdirection

 

image with artdirection

 

image with artdirection

 

How do we create our Seaweed Fiber T-shirts?

Seaweed grows freely and abundantly in a natural ocean habitat. We source ours from the sparsely populated Icelandic Fjords, in locations where there is zero waste in the water, and zero pollution from ship traffic. The process removes only the part that is able to regenerate and is harvested every 4 years, allowing for full replenishment in between. The fiber is carbon neutral and 100% biodegradable.

image with artdirection

 

 

After it leaves the sea, the dried seaweed is crushed into a powder, spun into fiber and cured —
before becoming the final T-shirt material. Then when you’re finished with it, it biodegrades seamlessly and again, becomes one with the earth.

image with artdirection

 

image with artdirection

 

image with artdirection

 

Products

The Seaweed Fiber T-shirt is made from saltwater seaweed and organic cotton. It is also treated with natural Peppermint Oil to keep it fresher for longer, and reduces water waste by up 3000L over its lifetime (compared to a regular t-shirt).

image with artdirection

 

Environmentally Friendly Dyes

These Seaweed Fiber T-shirts are colored with Environmentally Friendly Dyes, using a dyeing process with low water consumption and treatment of textile effluents, aiming to reuse water during the washing processes. This is a more sustainable and environmentally-friendly process which reduces the toxic impact on effluent generation.