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The Pastel Collection

With colors echoing our much loved Botanical Dye range, The Pastel Collection is made using Environmentally Friendly Dyes and a recycled water system.

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Improving our formulas

As a materials science company, we are constantly working to improve our formulas and figure out ways to use as many natural and innovative materials as possible. While we continue our research and development into the Botanical Dye technologies, we’ve decided to produce colors echoing (but not an exact match to) our much loved Botanical Dye range, using Environmentally Friendly Dyes and a recycled water system.

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Increasing our units responsibly

When we first launched our Botanical Dye Collection, we used natural dyes derived from food waste, plants, fruits and vegetables. Since your demand has grown so rapidly, we’ve begun to see that our Botanical Dyes are in fact quite delicate, proving challenging to scale-up. As we know you loved these soft shades so much, we have been hard at work to find a solution to manufacture more, responsibly.

We decided to shift the dyeing process to ensure the color of the product is balanced and consistent when producing larger units. This way, you can still enjoy the soft shades until the Botanical Dye technology is improved.

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The Pastel Collection

To reflect the transition to a more stable dye and honor our commitment to transparency and constant evolution, this range is now called ‘The Pastel Collection’. We have also updated the text on the product and the color names to match the new shades. These will now be called Matcha Green, Rose Pink, Earl Grey, Plum Purple, and Mineral Red.

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Environmentally Friendly Dyes

These colors were created using Environmentally Friendly Dyes and a recycled water system. The method uses a dyeing process with low water consumption and treatment of textile effluents, aiming to reuse water during the washing processes. This is a highly sustainable and environmentally friendly dyeing process which reduces the toxic impact on the planet.

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Continuous research and development

Thank you for supporting our research, development and for joining us on this journey to design a better future, together.