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© 2019. Marili Andre

FLWRDWN™ - The future of warmth





From merino wool jumpers to goose and duck down jackets, we all have our ways of staying toasty in the winter. As the cold creeps upon us, how are you planning to keep warm?


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© 2019. Marili Andre

 

More than ever before, there's an added complexity to the choice. Old goose and duck down is full of bad bacteria, flammable and worst of all, often produced under cruel circumstances.


WHILST DOWN ALTERNATIVE FILLS EXIST


They are often synthetic and made with polyester microfibers. Therefore, not a promising alternative since this further contributes to the issue of plastic pollution.

We have created a breakthrough vegan technology, where science meets nature to change the way the world views its fashion choices. Our ​proprietary ​technology​ has taken our scientists 10 years of extensive in-lab research and development to bring you an alternative.

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WHERE SCIENCE MEETS NATURE

Introducing ​FLWRDWN™​ ​A fully biodegradable material, created with natural​ wildflowers and a biopolymer. It has been carefully infused with aerogel for performance and durability.

The wild flowers we source are from areas which contribute to habitat restoration, whilst helping to conserve a species of local butterflies. This kind of regenerative agriculture results in a reduction of greenhouse gas production (12 tons of CO2 per hectare of plant material). The method also helps to preserve groundwater, as it doesn’t require irrigation.

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NOT ONLY ARE FLWRDWN JACKETS WARM​, ​BREATHABLE​ AND HYPOALLERGENIC​

But they are also a ​cruelty-free​ alternative to goose and duck down. So, ​flowers​ can keep you warm, and animals can keep their feathers.

And now, you have a choice.