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What’s happening in the Arctic doesn’t stay in the Arctic. Find out why.

Did you know the Arctic is warming around 2x faster than the rest of the globe? That’s why we created The Arctic Collection to raise awareness.

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The coldest place on Earth is warming the fastest

Warming at a rate almost twice the global average, the Arctic currently faces threats not only from a changing climate, but from oil and gas development too. Efforts to reduce greenhouse gas emissions are urgently needed to slow this down. If warming continues at the current rate, we won't just be seeing rising sea levels, but increasingly extreme weather events, noticeable changes in climate patterns and declining biodiversity too.

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What makes the Arctic special?

Made up of deep ocean covered by drifting ice and bordered by continents and archipelagos around the Earth’s North Pole, the Arctic is Earth’s largest and least fragmented inhabited region. It is almost entirely covered by water, most of it frozen. Arctic glaciers and icebergs actually make up around 20% of Earth’s supply of freshwater. Despite it being one of the most extreme climates and areas of vastness, it is also home to a variety of animal species from seals and whales to polar bears and walruses.

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Why do we need to raise awareness?

Not only is it our duty to protect and preserve the many species found in the Arctic—but the polar ice caps and glaciers are also crucial in mitigating the effects of climate change. Sea ice helps control Earth’s climate. Because they are white, ice caps reflect the sun’s energy back into space, which helps keep the average temperature on Earth stable. The more ice melts and is replaced by the darker shades of ocean and land, the more heat is absorbed, creating what’s commonly known as ‘the snowball effect’ and accelerating the warming of our planet. Melting ice caps also contribute to rising sea levels—another devastating effect of climate change, projected to directly affect low-lying islands, cities, settlements and over 700 million people living in coastal areas across the world.

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What can you do to help?

• Support grassroot activists such as Heïdi, a Glaciologist set out to complete the first ever carbon-neutral science expedition in the Arctic and gather invaluable information on micro-particles, which could be a key in stopping glaciers from further melting and sea levels from rising
• Reduce your carbon footprint by considering the impact of your diet, mode of transportation and purchasing habits
• Be mindful of how much virgin plastic you use and recycle to avoid it ending up in the ocean
• Be mindful of the textiles you add to your wardrobe and how you wash them.
• By planting trees for every product purchased, together we can help capture CO2 from the atmosphere, store it in the soil and in turn, help slow down global warming.

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The Arctic Collection

We created this collection inspired by the colors seen across Arctic landscapes to raise awareness around the beautiful, expansive region home to the polar ice caps and glaciers crucial in mitigating the effects of climate change. It is currently under threat—and it’s up to us to protect these last remaining areas of wilderness like they protect the planet.

Arctic Blue • Deep Sea Blue • Ice Blue • Polar Blue