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Max La Manna

Introducing Max La Manna


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We are about constant evolution. We are about redesigning what it means to be a “changemaker”. No matter how small, no action is too small to make a difference.

Our first Changemaker is Max La Manna.

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Max La Manna

Max is a Zero Waste Chef and Sustainability Advocate who bridges the gap between vegan food and waste-free cooking. He invites us to channel the More Plants, Less Waste mindset and discover a stronger purpose in our daily routines. Max has inspired thousands of people across the world to rethink their approach to consumption. He has made it his mission to turn the tide on plastic and breathe new energy into the leftovers that are typically destined for the trash.

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We asked Max a few questions about his life and passion, to see how he has made change in small-big ways.

Initially, what prompted you to drive change?

Witnessing the destruction we're causing to our planet. I knew in order to create change, I had to change first.

What has been the most rewarding moment of your journey so far?

You would think it would be becoming an award-winning author or bestseller! But, it's more rewarding to see and hear the positive and impactful changes people make in their own lives and community through my recipes and low-waste lifestyle advice.

What change-maker/s do you look up to and why?

I look up to my wife, Venetia. She's strong, kind and brave. She's always challenging me to be more creative in the kitchen and more compassionate with others. There's no one else I'd rather face the climate crisis with than her.

If you could save one species at the click of your fingers, what would it be?

Our soils. Soil is full of life. It is often said that a handful of soil has more living organisms than there are people on Earth. Soils are the stomach of the earth: Consuming, digesting, and cycling nutrients and organisms. We need to be kinder to our soils.

Why is it important for brands/companies to become more responsible?

It's both of our responsibilities to be informed. Brands need us to be aware and informed too, so that they can better themselves. We live in a ‘throwaway’ society and our current economic status is linear — we all need to move towards a circular economy and waste less.

If you were stranded on a desert island, what is one thing you would want to have with you?

Books — I love reading.

What are some small changes people can make in their everyday lives to help save the environment (specifically, in your field)?

Waste less food now! Shop smarter by creating a list before you shop, plan your meals and cook your food, save your leftovers and eat them too, donate unwanted or cooked food to charities, friends or even your neighbors and don’t forget to compost - put your food scraps back into our soils to regenerate new health to the planet.